{"id":16573,"date":"2025-07-10T10:07:44","date_gmt":"2025-07-10T10:07:44","guid":{"rendered":"https:\/\/inbo.com\/?post_type=news&p=16573"},"modified":"2026-03-24T08:38:31","modified_gmt":"2026-03-24T08:38:31","slug":"b-corp-certificering","status":"publish","type":"news","link":"https:\/\/inbo.com\/nl\/news\/b-corp-certificering\/","title":{"rendered":"B Corp Certificering: een stap in de goede richting"},"menu_order":5,"template":"","tags":[56],"class_list":["post-16573","news","type-news","status-publish","hentry","tag-duurzaam"],"acf":{"news_header":{"image":false,"image_landscape":false,"title":"B Corp certificering: een stap in de goede richting ","subtitle":"Interview","date":"juli
2025","intro":"

INBO is sinds kort B Corp gecertificeerd. Een mooie mijlpaal, maar geen breuk met het verleden. Ontwerpen met oog voor mens, milieu en maatschappij zit al 60 jaar in ons denken en doen. De B Corp Certificering maakt dat nu tastbaar en meetbaar.<\/p>\n

INBO\u2019ers Pieter, Ren\u00e9e en Josine uit het MVO-team geven een inkijkje in de waarden die ons drijven en hoe we deze meetbaar maken.<\/p>\n"},"news_meta":{"teaser_image":{"ID":16665,"id":16665,"title":"Rijswijk_Geworteld-Wonen_Rufus-de-Vries_3-scaled-aspect-ratio-880-972","filename":"Rijswijk_Geworteld-Wonen_Rufus-de-Vries_3-scaled-aspect-ratio-880-972.jpg","filesize":3528861,"url":"https:\/\/inbo.com\/wp-content\/uploads\/2025\/06\/Rijswijk_Geworteld-Wonen_Rufus-de-Vries_3-scaled-aspect-ratio-880-972.jpg","link":"https:\/\/inbo.com\/nl\/news\/b-corp-certificering\/rijswijk_geworteld-wonen_rufus-de-vries_3-scaled-aspect-ratio-880-972\/","alt":"","author":"4","description":"","caption":"","name":"rijswijk_geworteld-wonen_rufus-de-vries_3-scaled-aspect-ratio-880-972","status":"inherit","uploaded_to":16573,"date":"2025-06-26 11:53:41","modified":"2025-06-26 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Waarom B Corp?<\/strong>
\nJosine: \u2018We voelen ons verantwoordelijk voor de impact die we maken. De klimaatcrisis is urgent, dus moeten we duurzamer bouwen. En op de woningmarkt vallen te veel mensen buiten de boot \u2013 dat vraagt om oplossingen die letterlijk iedereen een thuis geven.<\/p>\n

Duurzaam denken en doen zit al decennialang in ons DNA. Maar we willen het beter en structureler aanpakken. Daarom zochten we naar een certificering die past bij onze brede kijk op duurzaamheid. Die vonden we in B Corp: een methodiek die alle aspecten meet \u2013 van hoe je georganiseerd bent tot hoe je zorgt voor mensen, partners en projecten.<\/p>\n

Het certificeringstraject is pittig, het kost tijd, vraagt onderbouwing en zet je aan het denken. Juist dat maakt het waardevol: het is een meetbare reality check.\u2019<\/p>\n

Wat is er veranderd?<\/strong>
\nJosine: \u2018De B Corp Certificering hield ons een kritische spiegel voor. Zijn we bereid echt te veranderen, ook als het ongemakkelijk is? Zo voerden we beleid in om alleen nog vegetarisch te eten op kantoor. Dat klinkt eenvoudig, maar leverde intern best discussie op. We leerden dat als je keuzes maakt, je ook het verhaal erbij moet vertellen en mensen de ruimte moet geven om eraan bij te dragen.\u2019<\/p>\n","bottom_type":"none","bottom_text":"

Fotografie: Janus van den Eijnden<\/p>\n","bottom_link":{"title":"Bekijk de INBO Gedragscode","url":"https:\/\/inbo.com\/wp-content\/uploads\/2023\/10\/20230911_INBO-Gedragscode.pdf","target":"_blank"}},{"acf_fc_layout":"text","variation":"right","no_padding":false,"text_left":"

Ren\u00e9e: \u2018Wat opviel tijdens het assessment: we scoren goed op punten die diep in onze cultuur verankerd zijn. INBO is een open organisatie met veel betrokkenheid en ruimte voor feedback. We hebben een open cultuur, waarin betrokkenheid centraal staat en iedereen de ruimte krijgt om mee te denken en feedback te geven. Medewerkers kunnen bovendien certificaten kopen en zo mede-eigenaar worden van INBO.<\/p>\n

Tegelijk kregen we beter zicht op thema\u2019s die nog onderbelicht waren. We investeren nu nog gerichter in welzijn, werkplezier en ontwikkeling \u2013 zoals mentale ondersteuning via OpenUp en preventieve gezondheidschecks. MVO is veel meer dan CO\u2082 besparen. Het gaat ook over gelijkwaardigheid, samenwerking en een gezonde organisatiecultuur. Het vraagt discipline om boven de waan van de dag uit te stijgen \u2013 en continu te toetsen of we nog werken aan wat er echt toe doet.\u2019<\/p>\n","text_right":"

Ren\u00e9e: \u2018Wat opviel tijdens het assessment: we scoren goed op punten die diep in onze cultuur verankerd zijn. INBO is een open organisatie met veel betrokkenheid en ruimte voor feedback. We hebben een open cultuur, waarin betrokkenheid centraal staat en iedereen de ruimte krijgt om mee te denken en feedback te geven. Medewerkers kunnen bovendien certificaten kopen en zo mede-eigenaar worden van INBO.<\/p>\n

Tegelijk kregen we beter zicht op thema\u2019s die nog onderbelicht waren. We investeren nu nog gerichter in welzijn, werkplezier en ontwikkeling \u2013 zoals mentale ondersteuning via OpenUp en preventieve gezondheidschecks. MVO is veel meer dan CO\u2082 besparen. Het gaat ook over gelijkwaardigheid, samenwerking en een gezonde organisatiecultuur. Het vraagt discipline om boven de waan van de dag uit te stijgen \u2013 en continu te toetsen of we nog werken aan wat er echt toe doet.\u2019<\/p>\n"},{"acf_fc_layout":"text_image","disable_crop":false,"sticky_text":false,"image":{"ID":16707,"id":16707,"title":"11990_delft_binnenhof-aspect-ratio-1035-1371","filename":"11990_delft_binnenhof-aspect-ratio-1035-1371.png","filesize":6052088,"url":"https:\/\/inbo.com\/wp-content\/uploads\/2025\/07\/11990_delft_binnenhof-aspect-ratio-1035-1371.png","link":"https:\/\/inbo.com\/nl\/news\/b-corp-certificering\/11990_delft_binnenhof-aspect-ratio-1035-1371-2\/","alt":"","author":"4","description":"","caption":"","name":"11990_delft_binnenhof-aspect-ratio-1035-1371-2","status":"inherit","uploaded_to":16573,"date":"2025-07-08 14:02:54","modified":"2025-07-08 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Wat betekent het voor onze projecten?<\/strong>
\nPieter: \u2018We maken al jaren duurzame keuzes in onze ontwerpen. Maar duurzaamheid meetbaar maken gebeurt nog te weinig. Juist dat willen we actiever oppakken: zowel technisch als sociaal, zodat we kunnen volgen of we het ook echt steeds beter doen.<\/p>\n

B Corp heeft ons bewuster gemaakt van het belang van meetbaarheid. We werken aan meer kennis en sturing omdat we het beter willen doen: n\u00f3g duurzamere projecten realiseren en onze opdrachtgevers en andere partijen daarin meenemen.\u2019<\/p>\n

Kun je een voorbeeld geven?<\/strong>
\nPieter: \u2018Een project waar duurzaamheid op meerdere niveaus is door vertaald, is 33Bovengronds in Delft. Voor dit houten woongebouw richtten we met initiatiefnemers Eric Amory en Ren\u00e9 Schalk een beheerco\u00f6peratie op. De toekomstige bewoners \u2013 een mix van huishoudens \u2013 zijn vanaf het begin betrokken bij het ontwerp en krijgen via de co\u00f6peratie zeggenschap over het beheer. Dat versterkt eigenaarschap en collectiviteit. Daarnaast scoort het gebouw uitzonderlijk goed op duurzaamheid: het is gebouwd in CLT, met een houten gevel, groene daktuin die regenwater opvangt, natuurlijke zonwering via gevelbeplanting en een mobiliteitshub met deelauto\u2019s. Zo is duurzaamheid niet alleen technisch geborgd, maar ook sociaal verankerd.\u2019<\/p>\n","bottom_type":"none","bottom_text":"","bottom_link":null},{"acf_fc_layout":"text","variation":"right","no_padding":false,"text_left":"","text_right":"

\u2018We hopen vooral dat we andere partijen inspireren om mee te doen. Want de meeste impact maak je samen.\u2019<\/h3>\n"},{"acf_fc_layout":"text_image","disable_crop":false,"sticky_text":false,"image":{"ID":16677,"id":16677,"title":"9809-Workshop-aspect-ratio-1035-1371","filename":"9809-Workshop-aspect-ratio-1035-1371.jpg","filesize":2446962,"url":"https:\/\/inbo.com\/wp-content\/uploads\/2025\/06\/9809-Workshop-aspect-ratio-1035-1371.jpg","link":"https:\/\/inbo.com\/nl\/news\/b-corp-certificering\/9809-workshop-aspect-ratio-1035-1371\/","alt":"","author":"4","description":"","caption":"","name":"9809-workshop-aspect-ratio-1035-1371","status":"inherit","uploaded_to":16573,"date":"2025-06-26 12:07:37","modified":"2025-06-26 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Wat betekent het voor onze partners en leveranciers?<\/strong>
\nRen\u00e9e: \u2018B Corp helpt ons ook om bewustere keuzes te maken in met wie we samenwerken. We zoeken partners die onze waarden delen \u2013 en we dragen die actief uit in elke samenwerking.<\/p>\n

Ons MVI-beleid (Maatschappelijk Verantwoord Inkopen) geeft richting aan alles wat we inkopen. We willen onze milieu-impact beperken, sociale verantwoordelijkheid nemen en bijdragen aan de gemeenschap. Daar horen duidelijke keuzes bij. Dat vraagt ook iets van onze leveranciers \u2013 en dat gesprek gaan we bewust aan.\u2019<\/p>\n

Wat levert het op?<\/strong>
\nRen\u00e9e: \u2018Meten is weten. B Corp hielp ons om een nulmeting te maken: waar staan we nu, en waar willen we naartoe? We monitoren harde cijfers, zoals energieverbruik, water en mobiliteit. Maar ook zachtere waarden zoals werkgeluk en welzijn meten we \u2013 via tevredenheidsonderzoeken en open gesprekken. Die dialoog is misschien wel het meest waardevol.
\nOnze ambitie is helder: we willen onze CO\u2082-footprint naar nul brengen. Die stip op de horizon helpt om keuzes scherper te maken en prioriteiten te stellen. Zo blijven we continu verbeteren \u2013 op basis van data en op basis van wat er leeft in de organisatie.\u2019<\/p>\n","bottom_type":"none","bottom_text":"","bottom_link":null},{"acf_fc_layout":"text","variation":"right","no_padding":false,"text_left":"

Tips voor andere bureaus?<\/strong>
\nPieter: \u2018Wil je weten waar je staat op het gebied van maatschappelijke impact? Dan is B Corp een uitstekende spiegel. Verwacht geen makkelijke rit: het assessment is breed en vraagt veel gegevens. Het systeem is Amerikaans en niet altijd 1-op-1 toepasbaar op de Nederlandse context \u2013 dat vergt extra uitleg.<\/p>\n

Onze tip: zoek afstemming via het platform, maar blijf er niet op wachten. En misschien wel het belangrijkst, houd het uiteindelijke doel voor ogen. B Corp is geen vinkjeslijst, maar een middel.\u2019<\/p>\n

En nu: wat is de volgende stap?<\/strong>
\nJosine: \u2018Nog meer impact maken. De grootste hefboom zit in onze projecten. Daarom tekenden we het Paris Proof Commitment \u2013 we willen dat onze gebouwen binnen de grenzen van het klimaatakkoord blijven. Dat betekent: meer kennis opdoen over houtbouw, circulaire materialen, klimaatadaptatie en biodiversiteit.<\/p>\n

Ook onze bedrijfsvoering verduurzamen we verder. We gaan actief in gesprek met leveranciers om te zien of zij kunnen voldoen aan onze MVI-criteria \u2013 en hoe wij hen daarbij kunnen ondersteunen.<\/p>\n

In 2027 gaan we voor hercertificering. Natuurlijk willen we dan hoger scoren. Maar belangrijker nog: we willen aantoonbaar vooruitgang boeken. Duurzaamheid moet niet alleen in onze plannen zitten, maar voelbaar zijn in hoe we werken, samenwerken en ontwerpen. En we hopen vooral dat we andere partijen inspireren om mee te doen. Want de meeste impact maak je samen.\u2019<\/p>\n","text_right":"

Tips voor andere bureaus?<\/strong>
\nPieter: \u2018Wil je weten waar je staat op het gebied van maatschappelijke impact? Dan is B Corp een uitstekende spiegel. Verwacht geen makkelijke rit: het assessment is breed en vraagt veel gegevens. Het systeem is Amerikaans en niet altijd 1-op-1 toepasbaar op de Nederlandse context \u2013 dat vergt extra uitleg.<\/p>\n

Onze tip: zoek afstemming via het platform, maar blijf er niet op wachten. En misschien wel het belangrijkst, houd het uiteindelijke doel voor ogen. B Corp is geen vinkjeslijst, maar een middel.\u2019<\/p>\n

En nu: wat is de volgende stap?<\/strong>
\nJosine: \u2018Nog meer impact maken. De grootste hefboom zit in onze projecten. Daarom tekenden we het Paris Proof Commitment \u2013 we willen dat onze gebouwen binnen de grenzen van het klimaatakkoord blijven. Dat betekent: meer kennis opdoen over houtbouw, circulaire materialen, klimaatadaptatie en biodiversiteit.<\/p>\n

Ook onze bedrijfsvoering verduurzamen we verder. We gaan actief in gesprek met leveranciers om te zien of zij kunnen voldoen aan onze MVI-criteria \u2013 en hoe wij hen daarbij kunnen ondersteunen.<\/p>\n

In 2027 gaan we voor hercertificering. Natuurlijk willen we dan hoger scoren. Maar belangrijker nog: we willen aantoonbaar vooruitgang boeken. Duurzaamheid moet niet alleen in onze plannen zitten, maar voelbaar zijn in hoe we werken, samenwerken en ontwerpen. En we hopen vooral dat we andere partijen inspireren om mee te doen. Want de meeste impact maak je samen.\u2019<\/p>\n"},{"acf_fc_layout":"cta","link":{"title":"Benieuwd hoe INBO scoort per thema? Lees de toelichting","url":"https:\/\/inbo.com\/nl\/topics\/inbo-bcorp-certificering\/","target":"_blank"},"variant":"right","icon":"arrow-right"}]},"yoast_head":"\nB Corp Certificering: een stap in de goede richting - INBO<\/title>\n<meta name=\"description\" content=\"INBO is sinds kort B Corp gecertificeerd. Een mooie mijlpaal \u2013 maar geen breuk met het verleden. 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